HOUSE OF APPS dived deep into the market research and AIZEL's business processes as well as existing customer behaviour patterns. Based on the intel we designed a CJM, thought-through user journeys and an optimal path to purchase.
The interface received a minimalistic design that later would become an industry standard for the fashion mobile app.
In the mobile app development for marketplace we incorporated the best practices for mCommerce. Among the key features implemented were the dynamic feed with the algorithm for ranging the content, Fuzzy Typeahead Search, advanced filtering, personalised product recommendations, favourites, and many more.
The resulting product is a perfect match for an online fashion marketplace and was featured on the App Store as the shopping app of the week.