Owing to the user-friendly interface and stylish design, we aimed for a WOW effect on users.
The Heinz Baby mobile app is currently being used by over 100K mothers.
Also in 2016 when it was first launched, the app won an industry award for the best branded mobile app. Since then the app received a major redesign based on user insights - we aimed to integrate seamlessly into young parents' everyday lives by creating an outstanding mobile-first customer experience for Heinz Baby audience.
Our team established an effective communication channel for Heinz. Leveraging our proprietary automation technology, H-ONE, enabled the brand to segment mobile audiences and fine-tune personalised messaging based on behavior data, age, and preferences of their babies.